Sales professionals are faced with several challenges in today’s market.

In a commoditized world, buyers have unlimited choices in how they solve problems. They also have vast information on the internet about those solutions. As a matter of fact, according to recent Gartner research, buyers only spend 17% of their time meeting with sales professionals.

What this means is, the ability to communicate unique value for your product or service in early stage selling conversations is critical.

With these challenges as a backdrop, what if you could:

- Elevate the perceived value of your product or service?

- Move more prospects through the early stages of the buyers journey? 

You can, by applying the principles and techniques included in this book. 

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  • About the Author

    David is a 35-year sales veteran with success both as a quota carrying rep and sales leader in companies like Bellsouth and CareerBuilder. An engineer by education, David sought after and discovered the secrets to his success by exploring behavioral psychology and understanding the science of human decision making. In 2012, he founded MasterMessaging to help clients increase their revenue by mastering the ability to elevate their value.